Early Bronco

Ford’s Radically New Way to Make Cars

Published Sept. 17, 2025
By John McElroy

Back in 1912 the Ford Motor Co. faced a big problem. It could assemble about 760 Model Ts a day on three shifts, but orders were coming at a rate of about 1,000 a day. So, the push was on to figure out a way to dramatically boost production.

A small team led by Clarence Avery first hit on the idea to move components in the Highland Park assembly plant by conveyor. They…

Ford’s Radically New Way to Make Cars: Universal EV Platform

Ford’s Radically New Way to Make Cars

Published Sept. 17, 2025
By John McElroy

Back in 1912 the Ford Motor Co. faced a big problem. It could assemble about 760 Model Ts a day on three shifts, but orders were coming at a rate of about 1,000 a day. So, the push was on to figure out a way to dramatically boost production.

A small team led by Clarence Avery first hit on the idea to move components in the Highland Park assembly plant by conveyor. They…

Ford’s Radically New Way to Make Cars: Universal EV Platform